I found these gorgeous images via {this is glamorous} and was so surprised to learn that they were from the Crucial Trading Co., a floor covering company. It’s such an inspiration to see how this company made their line fashion forward with their choice in photography, while still drawing attention to their product. While they could have easily gone in many other directions, the one they chose definitely appeals to a certain demographic and immediately speaks to who they want their target customer to be. I always tell clients that great photography is crucial – and this is a nice example of how a company can use it to strengthen its brand.

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