Strong brand identity/ packaging can help elevate you brand image, differentiating yourself from your competitors. We recently came across Babees Honey via Lovely Packaging and immediately thought it was a winner. The geometric stripes makes the product easily recognizable, while the hand calligraphy elevates the overall look.
I think the branding is sweet… as a designer, the only issue I could see is readability at a very small size. Other than that, it’s charming!
Oh my gosh, that is adorable… what a beautiful design.