At Moderne Press, we love working with small boutique brands – and there’s a reason for it. We know that our PR efforts have a more significant impact on your company. But why is PR important and why should you invest in it?
Raising awareness about your brand is an essential part of any company’s success, but this is especially true with smaller brands. We’ve mentioned in previous articles that PR has the power to create perceptions, shape opinions and create buzz. As publicists, we help tell the story of your company and products – reaching not only tastemakers, but also your target audience – whether that be your immediate community or the overall general public. In simple terms, we strategically get the word out!
Here are a few other key reasons:
- As a small brand, your budget may be limited, but moreover, you are most likely wearing many hats. By investing in a PR agency, you can take the time-intensive task of promotion off your plate and hand it over to professionals who have the know-how to navigate the tricky waters of editorial outreach and have established connections. You can now take this extra time and invest it back into other areas of your business.
- Public relations is more authentic and more economical than advertising. Consumers place more value on third party endorsements because they know that the message portrayed was not paid for by the brand. It is also more economical since advertising in multiple mediums is typically quite expensive.
- As publicists, we have an insider’s eye to what is currently trending editorially and can provide feedback on any product development.
- Because PR agencies are constantly working with long lead times, we can advise on when product samples are needed for certain editorial deadlines, ensuring that you do not miss crucial opportunities for press.