PR Essentials: Where to Save and Spend

With the fast-paced nature of PR, it’s essential to have all the necessary PR tools in place prior to any media outreach. But as an up-and-coming brand, budgets can be tight, and it can be difficult to determine where you’ll get the most bang for your buck. Below we help define a few items that you should spend and save on:

Spend On:
Product Images: As publicists, we can’t emphasize enough how much of a necessity product images are! Product images shot on a crisp white background are essential to meeting the needs of editors and bloggers. These are also wonderful tools for sales, for social media, and for your website.
Samples: Invest in samples. Most media outlets with a longer lead time (such as glossy magazines) require samples to shoot. Not having enough samples means you could be missing out on the opportunity to be featured in the magazine.
Website: Although the initial cost involved to build a website that conveys your brand’s aesthetic might be high, it does make a difference to bloggers and consumers. Creating a clean, modern site with an easy to navigate shopping cart goes a long way. In terms of PR, be sure you have a press page and crisp images on white background accessible. That way a blogger can pull images directly from your site to use in a post when they see a fit.

Save On:
Printed Press Materials: Though glossy printed press materials always look beautiful, most editors will request and happily accept lookbooks, catalogs, etc. via email.

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