We were recently asked to speak on a subject very near and dear to us, “How long until I see PR results?”, by ‘Preneur, a member-based showcase, community, and education center for entrepreneurs, independent brands and small business. We often wish we can give a black and white answer, but in the world of PR, there are many shades of grey. The most important thing to remember is that PR should be thought of as a marathon and not a sprint. To find out more, check out the article on ‘Preneur.
We unveiled a new logo today…and a new site to come soon. We would love to hear your thoughts!
We recently came across a very poignant article on Mashable by Lauren Indvik on the Five Best Practices for Fashion Retailers on Facebook. While people are spending more and more time on Facebook and other social media networks, the question for retailers is this – are you optimizing your Facebook presence? This article touches on the following points:
Moderne Press is happy to announce that we have an opening for a new client beginning this March – just in time for our Fall Press Preview in NYC this April.
Our bi-annual Press Preview showcases our clients’ collections for the upcoming season. During our last trip, we met with 90+ fashion, home and bridal editors, stylists and bloggers, resulting in an astounding amount of secured media coverage for our clients. These vital press preview events allow editors see your entire collection in person, as well as speak with us one-on-one about the unique qualities of your brand.
If you’re ready to raise awareness for your brand and be seen by top media influencers, please contact us! We would love to speak with you!
Thanks to Crosby at PR Couture, we discovered a fabulous article in YFS Magazine detailing the intricacies of Public Relations. The poignant article titled, Who Wants To Be on The Today Show, Tomorrow?, states, “The reality of PR is this: PR is the result of countless hours put into writing press releases, developing pitches, pitching contacts, maintaining relationships and above all – patience.”
Oftentimes, brands underestimate how much phenomenal photography can help the overall branding and look of their products. A photographer, who understands how to style/shoot products and make them look great as a still life, will help elevate the product – ultimately, making a difference to the overall perception of your brand.
Lately, I’ve been scrolling through photographer Nicole Hill Gerulat‘s work, and am so impressed by her still life shots. Nicole has the talent of making products look incredible, nailed. Below are some examples of Nicole’s work, but check out her site for more.
Is your boutique brand ready to take the first steps with PR – but not quite ready for the agency experience? Take our Starter PR Consulting Session! We’ll introduce you to PR, help you with strategy and give you some basic information and tools to get started on your own PR campaign. $175 for a 30-minute session, or $250 for a 1-hour session. For details or to sign up for a session, please contact us.
A few months ago, I watched the most interesting branding video by Simon Sinek. He talks about how great leaders inspire action and how the best ideas do not always equate to success within a company. He explains that today’s consumer makes purchasing and loyalty decisions based on “why” a company is in business, as opposed to “what” their business is.
We at Moderne Press instantly felt a connection to this philosophy because it is the way WE do business, as well. We are passionate about PR and the brands we represent. We also feel lucky to have the opportunity to work with brands that feel this same passion for what they do. We hope you are as inspired by this video as we were…enjoy. (Please note: it’s a bit long, about 20 minutes, but totally worth your time.)
At Moderne Press, we love working with small boutique brands – and there’s a reason for it. We know that our PR efforts have a more significant impact on your company. But why is PR important and why should you invest in it?
