One question we always ask new clients is, “Which publications are at the top of your media wish list?” Naturally, we oftentimes hear media outlets such as Oprah, Better Homes & Gardens, InStyle, Lucky, People StyleWatch, etc. on their list. Securing national media is definitely a huge part of what we do here at Moderne Press, but it is also important to note that the editors and writers at your local and regional newspapers, magazines and blogs can often times be your brand’s biggest fans. Here are some reasons why:
The Power of Local Media – Read more
Most companies have a “Media” or “In the News” section on their website a.k.a. a virtual press room. But is it working as hard for their company as it could be? The benefits can be significant for companies who are utilizing their press room to their fullest advantage.
The Virtues of a Virtual Press Room – Read more
I recently came across this fabulous article written by Crosby of PRCouture.com, on how companies can work best with publicists to create a strong, healthy and prosperous partnership. The article lists five tips that brands should remember whether you are seeking or are already engaged in PR representation. These tips are essential in helping your agency to do the best job possible and ultimately, helping your brand blossom.
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Social media should be a facet of every company’s marketing plan today, and we would venture to say that it’s even more essential for up-and-coming brands. As a crucial part of social media, bloggers are one of the best resources in helping spread the word about the newest, latest and greatest. We asked a few of our favorite bloggers for their best tips on how to work with them. Check them out below:
Working with Bloggers – Read more
I found these gorgeous images via {this is glamorous} and was so surprised to learn that they were from the Crucial Trading Co., a floor covering company. It’s such an inspiration to see how this company made their line fashion forward with their choice in photography, while still drawing attention to their product. While they could have easily gone in many other directions, the one they chose definitely appeals to a certain demographic and immediately speaks to who they want their target customer to be. I always tell clients that great photography is crucial – and this is a nice example of how a company can use it to strengthen its brand.
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I’m a sucker for great packaging and think it makes all the difference when it comes to the marketability of a product. These soaps by Lucia Organic are absolutely lovely – from the various prints on the packaging to the font chosen for the lettering. Now, wouldn’t you pick these over not-so-prettily wrapped soaps of similar quality?
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