At Moderne Press, we love working with small boutique brands – and there’s a reason for it. We know that our PR efforts have a more significant impact on your company. But why is PR important and why should you invest in it?
Why PR Is Important for Small Brands – Read more
Strong brand identity/ packaging can help elevate you brand image, differentiating yourself from your competitors. We recently came across Babees Honey via Lovely Packaging and immediately thought it was a winner. The geometric stripes makes the product easily recognizable, while the hand calligraphy elevates the overall look.
Despite the ease of email, the pleasure of a handwritten thank you note can’t be beat. Receiving a card delivered by the good ol’ fashioned mail always seems like a pleasant surprise and demonstrates etiquette and care.
Recently, we asked Daniella (of Dress, Design & Decor) to design a set of postcards for our thank you needs, since we write many each month. Postcards make the thank you process very quick, easy and painless. Daniella totally understood our aesthetic of modern simple elegance, and produced some beautiful designs. Below is a peek of one!
As a small business owner, you are most likely wearing many hats and juggling multiple tasks throughout the day. While you know your business inside and out, can you define your brand, your vision, and your goals? Have you thought about how you want your company to be perceived by your customers and by the media?
Do You Know Your Brand? – Read more
We tell all clients – current and prospective – that social media should be an essential component of every company’s public relations and marketing strategy. Everyone is blogging, but why should you? How can you use blogging as a marketing tool? Here are a few suggestions:
Blogging for Your Brand – Read more
Public relations is one of the most cost-effective ways to raise awareness about your company. But what is PR? How is it different from advertising? How does it work and why is it important?
What is PR (Really)? – Read more
One question we always ask new clients is, “Which publications are at the top of your media wish list?” Naturally, we oftentimes hear media outlets such as Oprah, Better Homes & Gardens, InStyle, Lucky, People StyleWatch, etc. on their list. Securing national media is definitely a huge part of what we do here at Moderne Press, but it is also important to note that the editors and writers at your local and regional newspapers, magazines and blogs can often times be your brand’s biggest fans. Here are some reasons why:
The Power of Local Media – Read more
Most companies have a “Media” or “In the News” section on their website a.k.a. a virtual press room. But is it working as hard for their company as it could be? The benefits can be significant for companies who are utilizing their press room to their fullest advantage.
The Virtues of a Virtual Press Room – Read more
I recently came across this fabulous article written by Crosby of PRCouture.com, on how companies can work best with publicists to create a strong, healthy and prosperous partnership. The article lists five tips that brands should remember whether you are seeking or are already engaged in PR representation. These tips are essential in helping your agency to do the best job possible and ultimately, helping your brand blossom.
Social media should be a facet of every company’s marketing plan today, and we would venture to say that it’s even more essential for up-and-coming brands. As a crucial part of social media, bloggers are one of the best resources in helping spread the word about the newest, latest and greatest. We asked a few of our favorite bloggers for their best tips on how to work with them. Check them out below:
Working with Bloggers – Read more
