Moderne Press | PR & Style Blog » Marketing & Branding

How Long Until I See PR Results?

Jamie — Tue, 22 Nov 2011 00:22:19 +0000

We were recently asked to speak on a subject very near and dear to us, “How long until I see PR results?”, by ‘Preneur, a member-based showcase, community, and education center for entrepreneurs, independent brands and small business. We often wish we can give a black and white answer, but in the world of PR, there are many shades of grey. The most important thing to remember is that PR should be thought of as a marathon and not a sprint. To find out more, check out the article on ‘Preneur.

A New Logo

Connie — Mon, 03 Oct 2011 18:27:51 +0000

We unveiled a new logo today…and a new site to come soon. We would love to hear your thoughts!

How Do You Use Facebook?

Jamie — Wed, 18 May 2011 15:10:21 +0000

We recently came across a very poignant article on Mashable by Lauren Indvik on the Five Best Practices for Fashion Retailers on Facebook. While people are spending more and more time on Facebook and other social media networks, the question for retailers is this – are you optimizing your Facebook presence? This article touches on the following points:

Focus on Engagement, not Sales.
Develop a Product-Centric Content Strategy.
Allow for Two-Way Dialogue.
Build Your Fan Base.
Let Your Strategy Evolve.

Check out the complete article for helpful tips on how to be sure your retailer business is utilizing Facebook to the best of its ability.

Gearing Up for Fall

Jamie — Mon, 21 Feb 2011 16:05:33 +0000

Moderne Press is happy to announce that we have an opening for a new client beginning this March – just in time for our Fall Press Preview in NYC this April.

Our bi-annual Press Preview showcases our clients’ collections for the upcoming season. During our last trip, we met with 90+ fashion, home and bridal editors, stylists and bloggers, resulting in an astounding amount of secured media coverage for our clients. These vital press preview events allow editors see your entire collection in person, as well as speak with us one-on-one about the unique qualities of your brand.

If you’re ready to raise awareness for your brand and be seen by top media influencers, please contact us! We would love to speak with you!

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How It’s Made

Connie — Wed, 09 Feb 2011 15:11:48 +0000

Have you seen J.Crew‘s mini-documentary about how their shoes are made in Italy? Not only does it give you a deeper appreciation of how their footwear is designed and produced, but is also great marketing as it compels the consumer to invest more deeply into the brand. Check it out here.

The Reality of PR

Jamie — Thu, 03 Feb 2011 16:00:28 +0000

Thanks to Crosby at PR Couture, we discovered a fabulous article in YFS Magazine detailing the intricacies of Public Relations. The poignant article titled, Who Wants To Be on The Today Show, Tomorrow?, states, “The reality of PR is this: PR is the result of countless hours put into writing press releases, developing pitches, pitching contacts, maintaining relationships and above all – patience.”

We believe it is obvious to our clients and our very much appreciated media contacts (and hopefully potential new clients) that we absolutely LOVE what we do. We are passionate about helping brands gain exposure and grow over time. But we also feel it is our duty to be candid with our clients, that yes, it doesn’t always happen overnight (except when it does) and it requires ongoing effort to keep a brand in the media spotlight.

We share this article with you because we feel it is so “on-point.” We want all businesses looking to engage in PR to know what to expect and how long it may take.

With that being said, we’ll get you in the press and keep you there. And we will love every minute of it.

A Great Still Life

Connie — Mon, 24 Jan 2011 19:10:24 +0000

Oftentimes, brands underestimate how much phenomenal photography can help the overall branding and look of their products. A photographer, who understands how to style/shoot products and make them look great as a still life, will help elevate the product – ultimately, making a difference to the overall perception of your brand.

Lately, I’ve been scrolling through photographer Nicole Hill Gerulat‘s work, and am so impressed by her still life shots. Nicole has the talent of making products look incredible, nailed. Below are some examples of Nicole’s work, but check out her site for more.

Announcing Our Starter PR Consulting Sessions!

Connie — Mon, 15 Nov 2010 16:00:51 +0000

Is your boutique brand ready to take the first steps with PR – but not quite ready for the agency experience? Take our Starter PR Consulting Session! We’ll introduce you to PR, help you with strategy and give you some basic information and tools to get started on your own PR campaign. $175 for a 30-minute session, or $250 for a 1-hour session. For details or to sign up for a session, please contact us.

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The Power of Why

Jamie — Wed, 22 Sep 2010 15:28:58 +0000

A few months ago, I watched the most interesting branding video by Simon Sinek. He talks about how great leaders inspire action and how the best ideas do not always equate to success within a company. He explains that today’s consumer makes purchasing and loyalty decisions based on “why” a company is in business, as opposed to “what” their business is.

We at Moderne Press instantly felt a connection to this philosophy because it is the way WE do business, as well. We are passionate about PR and the brands we represent. We also feel lucky to have the opportunity to work with brands that feel this same passion for what they do. We hope you are as inspired by this video as we were…enjoy. (Please note: it’s a bit long, about 20 minutes, but totally worth your time.)

Why PR Is Important for Small Brands

Connie — Wed, 18 Aug 2010 15:30:05 +0000

At Moderne Press, we love working with small boutique brands – and there’s a reason for it. We know that our PR efforts have a more significant impact on your company. But why is PR important and why should you invest in it?

Raising awareness about your brand is an essential part of any company’s success, but this is especially true with smaller brands. We’ve mentioned in previous articles that PR has the power to create perceptions, shape opinions and create buzz. As publicists, we help tell the story of your company and products – reaching not only tastemakers, but also your target audience – whether that be your immediate community or the overall general public. In simple terms, we strategically get the word out!

Here are a few other key reasons:

As a small brand, your budget may be limited, but moreover, you are most likely wearing many hats. By investing in a PR agency, you can take the time-intensive task of promotion off your plate and hand it over to professionals who have the know-how to navigate the tricky waters of editorial outreach and have established connections. You can now take this extra time and invest it back into other areas of your business.
Public relations is more authentic and more economical than advertising. Consumers place more value on third party endorsements because they know that the message portrayed was not paid for by the brand. It is also more economical since advertising in multiple mediums is typically quite expensive.
As publicists, we have an insider’s eye to what is currently trending editorially and can provide feedback on any product development.
Because PR agencies are constantly working with long lead times, we can advise on when product samples are needed for certain editorial deadlines, ensuring that you do not miss crucial opportunities for press.

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