Category Archives: Marketing & Branding

The Power of Why

Posted by Jamie |  

A few months ago, I watched the most interesting branding video by Simon Sinek. He talks about how great leaders inspire action and how the best ideas do not always equate to success within a company. He explains that today’s consumer makes purchasing and loyalty decisions based on “why” a company is in business, as opposed to “what” their business is.

We at Moderne Press instantly felt a connection to this philosophy because it is the way WE do business, as well. We are passionate about PR and the brands we represent. We also feel lucky to have the opportunity to work with brands that feel this same passion for what they do. We hope you are as inspired by this video as we were…enjoy. (Please note: it’s a bit long, about 20 minutes, but totally worth your time.)

Why PR Is Important for Small Brands

Posted by Connie |  

At Moderne Press, we love working with small boutique brands – and there’s a reason for it. We know that our PR efforts have a more significant impact on your company. But why is PR important and why should you invest in it?

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Babees Honey

Posted by Connie |  

Strong brand identity/ packaging can help elevate you brand image, differentiating yourself from your competitors. We recently came across Babees Honey via Lovely Packaging and immediately thought it was a winner.  The geometric stripes makes the product easily recognizable, while the hand calligraphy elevates the overall look.

The Handwritten Note

Posted by Connie |  

Despite the ease of email, the pleasure of a handwritten thank you note can’t be beat. Receiving a card delivered by the good ol’ fashioned mail always seems like a pleasant surprise and demonstrates etiquette and care.

Recently, we asked Daniella (of Dress, Design & Decor) to design a set of postcards for our thank you needs, since we write many each month. Postcards make the thank you process very quick, easy and painless. Daniella totally understood our aesthetic of modern simple elegance, and produced some beautiful designs. Below is a peek of one!

Do You Know Your Brand?

Posted by Jamie |  

As a small business owner, you are most likely wearing many hats and juggling multiple tasks throughout the day. While you know your business inside and out, can you define your brand, your vision, and your goals? Have you thought about how you want your company to be perceived by your customers and by the media?

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Blogging for Your Brand

Posted by Connie |  

We tell all clients – current and prospective – that social media should be an essential component of every company’s public relations and marketing strategy. Everyone is blogging, but why should you? How can you use blogging as a marketing tool? Here are a few suggestions:


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The Power of Local Media

Posted by Jamie |  

One question we always ask new clients is, “Which publications are at the top of your media wish list?” Naturally, we oftentimes hear media outlets such as Oprah, Better Homes & Gardens, InStyle, Lucky, People StyleWatch, etc. on their list. Securing national media is definitely a huge part of what we do here at Moderne Press, but it is also important to note that the editors and writers at your local and regional newspapers, magazines and blogs can often times be your brand’s biggest fans. Here are some reasons why:

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The Virtues of a Virtual Press Room

Posted by Connie |  

Most companies have a “Media” or “In the News” section on their website a.k.a. a virtual press room. But is it working as hard for their company as it could be? The benefits can be significant for companies who are utilizing their press room to their fullest advantage.

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Creating Success with Your PR Agency

Posted by Connie |  

I recently came across this fabulous article written by Crosby of PRCouture.com, on how companies can work best with publicists to create a strong, healthy and prosperous partnership. The article lists five tips that brands should remember whether you are seeking or are already engaged in PR representation. These tips are essential in helping your agency to do the best job possible and ultimately, helping your brand blossom.

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