One question we always ask new clients is, “Which publications are at the top of your media wish list?” Naturally, we oftentimes hear media outlets such as Oprah, Better Homes & Gardens, InStyle, Lucky, People StyleWatch, etc. on their list. Securing national media is definitely a huge part of what we do here at Moderne Press, but it is also important to note that the editors and writers at your local and regional newspapers, magazines and blogs can often times be your brand’s biggest fans. Here are some reasons why:
The Power of Local Media – Read more
Most companies have a “Media” or “In the News” section on their website a.k.a. a virtual press room. But is it working as hard for their company as it could be? The benefits can be significant for companies who are utilizing their press room to their fullest advantage.
The Virtues of a Virtual Press Room – Read more
I recently came across this fabulous article written by Crosby of PRCouture.com, on how companies can work best with publicists to create a strong, healthy and prosperous partnership. The article lists five tips that brands should remember whether you are seeking or are already engaged in PR representation. These tips are essential in helping your agency to do the best job possible and ultimately, helping your brand blossom.
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Social media should be a facet of every company’s marketing plan today, and we would venture to say that it’s even more essential for up-and-coming brands. As a crucial part of social media, bloggers are one of the best resources in helping spread the word about the newest, latest and greatest. We asked a few of our favorite bloggers for their best tips on how to work with them. Check them out below:
Working with Bloggers – Read more
It may be summer, but it’s holiday season over here! Many editors are already working on their gift guides; are you ready? Here are some of our top tips:
- Different media outlets work at different speeds. For instance, print magazines work up to six months ahead, while online outlets may not think about holiday until later in the year.
- Prior to reaching out to any media outlets, have your pitch ready to go. Know your holiday offerings and have photos, retail info, linesheets, etc. on hand.
- Have at least 1-2 samples ready to go. Editors may need items within 24 hours or less, and you will want to be able to meet their request promptly.
- Price is a concern for everyone in this economy. If your brand has a variety of price points, know what products fit for different budgets. Editors may be working within certain price points (ex. under $50), and you will want to be able to quickly respond with a product that works.
- Make sure the subject line of your pitch includes “holiday gift guide.” Within the pitch, keep it short and sweet, but include highlights of what you’re featuring. Examples: eco-friendly, celebrity fans, or by price.
If you’re looking for more guidance and advice, check out our services or email us at info@modernepr.com.
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