Public relations is one of the most cost-effective ways to raise awareness about your company. But what is PR? How is it different from advertising? How does it work and why is it important?

Public relations is one of the most cost-effective ways to raise awareness about your company. But what is PR? How is it different from advertising? How does it work and why is it important?

We are re-locating our office from Los Angeles to the SF Bay Area (specifically Berkeley) over the next few days, so we’re calling it an early weekend. In the meantime, we look forward to blogging about newly discovered finds, welcome suggestions and will see you back here next week!
P.S. This image is by photographer Craig Fonarow, who takes some amazing photos of San Francisco. We’re lucky enough to already own this one!
