Although the bulk of gift guide season, for both print and digital media, is over, PR never rests – even in December! Below are a few of the things we are working on as publicists during this time of year, and should be what you’re thinking about, too!
It’s hard to believe that 2013 is almost over. But with the holidays approaching quickly, now is the perfect time to think about your brand’s goals for 2014. It’s easier to reach your goals and measure success when you have a solid plan in place.
I love TED Talks… They are always inspiring, and even if you don’t agree with everything said, they always provoke thought and make you consider another perspective. This TED Talk by Shawn Achor on The Happy Secret to Better Work is a nice positive one to start out a work week!
With the fast-paced nature of PR, it’s essential to have all the necessary PR tools in place prior to any media outreach. But as an up-and-coming brand, budgets can be tight, and it can be difficult to determine where you’ll get the most bang for your buck. Below we help define a few items that you should spend and save on:
As publicists, we often hear from brands that one of their goals is to work with a brand or retailer with an established or complementary presence. These collaborations can be beneficial for both brands. For a boutique brand, collaborating with another company can offer credibility, as well exposure to a new and/or wider audience. Brands with an established presence and customer base, collaborate with emerging designers or boutique brands to offer their customers items that are unique and artisanal, yet complement their own product line.
When considering a collaboration, keep the following in mind:
What is a gifting suite? It is an event where brands pay a fee to offer products to celebrities in exchange for photos of the celebrity with the product. This can help to build brand recognition and a celebrity fan-base for the brands that participate. But for boutique brands with small gifting budgets, the cost to participate in these opportunities can far outweigh the benefits. Here are a few things to consider:
As a newer social media vehicle, Tumblr offers yet another avenue that businesses can utilize to explore and expand the reach of their brand. With an active community of users with easy re-blogging tools, it can make for an instantly viral method to share ideas from your company. What are some benefits?
Many of our clients are small businesses, and we’re proud of that! But with all entrepreneurial endeavors, every day poses new decisions – both right and wrong. Goop recently shared tips and words of wisdom from successful internet-based businesses, that are worth a second look.
We were recently asked to speak on a subject very near and dear to us, “How long until I see PR results?”, by ‘Preneur, a member-based showcase, community, and education center for entrepreneurs, independent brands and small business. We often wish we can give a black and white answer, but in the world of PR, there are many shades of grey. The most important thing to remember is that PR should be thought of as a marathon and not a sprint. To find out more, check out the article on ‘Preneur.