Chasing Paper creates beautiful, well-designed removable wallpaper and wall decor for the stylish, modern home. Featuring high quality peel-and stick-fabric, the wallpaper is simple to hang, easy to remove and will stick to nearly any surface. Available in a wide variety of colors and patterns, Chasing Paper also collaborates with retailers such as Bloomingdales, Urban Outfitters and West Elm, as well as designers and brands such as Betsey Johnson, Lisa Congdon, Soludos, Jordan Sondler, Rebecca Atwood, ban.do and more.
With a goal to elevate their brand in the media – from print to digital to social media platforms – Chasing Paper enlisted Moderne Press to expand their consumer base on all levels. Over the lifetime of the PR partnership thus far, Chasing Paper has been featured in print, digital and broadcast media outlets including Architectural Digest, The Today Show, Cool Mom Picks, The Bump, HGTV Magazine, StyleCaster, Metropolitan Home, New York Spaces, Woman’s Day, Domino, Glitter Guide, Brit+Co, Apartment Therapy, Lonny, The Pioneer Woman, Better Homes & Gardens, Real Simple, Rachael Ray Show, Rue Magazine, Vogue.com, Refinery29, Good Housekeeping, Coastal Living, Food Network Magazine, TraditionalHome.com, and Buzzfeed – just to name a few.
Moderne Press has also assisted in developing relationships with key social media influencers, including Emily Henderson, A Beautiful Mess, Coco+Kelley, Sincerely Jules, Orlando Soria, The House that Lars Built, Oh Joy!, Lay Baby Lay, and many others. Since working together, Chasing Paper has received over 1,000 media placements.
ALEXIS RUSSELL JEWELRY
Alexis Russell Jewelry is an eponymous New York-based jewelry company, creating handcrafted earthy, yet edgy modern jewelry. Alexis Russell Jewelry chose Moderne Press to devise a PR campaign that would drive awareness for the brand in the national media, as well drive traffic and sales to their website.
Within the initial six months of working together, Alexis Russell Jewelry was featured on digital media outlets such as PureWow, DailyCandy, City Sage, Pennyweight, Wit+Delightas well as E! News, Good Housekeeping and The Rachael Ray Show. Since working together in 2012, Alexis Russell Jewelry has been credited in numerous print media outlets, such as Lucky Magazine, More Magazine, InStyle, Sports Illustrated Swimsuit, People StyleWatch, Cosmopolitan, Shape Magazine and others. Additionally, the brand has been featured on digital media outlets, including Elle.com, Glamour.com, Vogue.com, Refinery29, WhoWhatWear and many more. Celebrities, such as Rachel Bilson, Jennifer Love Hewitt and Rachael Ray, also have worn the line.
Beginning January 2014, Moderne Press assisted in raising social media engagement for the brand, creating multiple digital campaigns with top tier social media influencers and bloggers on Instagram. These digital influencers include Coco+Kelley, Cheetah is the New Black, Could I Have That?, Simply Grove, Emmadime, Thoughtul Misfits, Green Wedding Shoes, Look Linger Love and more. From January – August 2014, the brand’s Instagram following has increased by 330%.
JUNE & JANUARY
June & January is a modern apparel and lifestyle brand for babies and kids. Designed for trend-setting, hip kids (and their parents), the line features essentials in bright colors, bold prints and soft cotton blends. Creating affordable and quality basics, June & January will take your baby to tot in fun and style!
Within the initial three months of working together, June & January was featured on digital media outlets such as Design Mom, Cool Mom Picks, BHG.com, Mother Magazine, Stroller Traffic, A-List Mom, RealSimple.com, PopSugar and more. Moderne Press also assisted in seeding product with influencers such as Design for Mankind, Shop Sweet Things, Fashion Truffles, Design for Mankind, The Glitter Guide, Style Within Reach, and many more. Moderne Press also facilitated gifting efforts to celebrity moms such as Alyssa Milano, Lisa Osbourne and Molly Sims.
With the initial period of work from October – December 2015, June & January has received over 200 media and social media placements.